This expert paper was jointly commissioned by the EC and OECD as part of the international review of policies for career guidance initiated by the OECD in 2001. The author argues that while information may be necessary for career decision-making, it is not by itself sufficient. Rational decision making models in economics such as the “expected utility model” demand more of consumers than simply information absorption. Career decision making is a complex phenomenon. There are many ways in which career education and learning can be enhanced.